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There’s no denying that the digital age has seen a decline in the amount of printed invitations for parties. E-vites, Facebook events and all things social media have taken over the classic physical invite. But we still think there’s a space for the most elite occasions to adorn a beautifully printed invite, personally addressed to the sender. Take a look at what makes printed invites so special. 

All about the style

A physical invite exudes style and class. Nothing preps the guests more than a save-the-date tailored to your event. A handwritten invitation, a shiny all-access pass, an exclusive invite, whatever event you’re planning, the invitation is what sets the stage. Get in early, ensure everyone’s well prepared, and establish the effortless style of your next party.

Creating exclusivity

Nothing says ‘you have to come’ like an exclusive invite. When you print out invitations, you allude to some level of prestige, a party that can only be accessed with your invite. This creates a buzz and excitement that an online invite just can’t recreate.

Establishes the theme

A custom made invite means much more than an announcement. When you create an invitation decked out with all the little pieces that establish mood, dress code and theme, you make sure more of your guests adhere to it. Nothing’s worse than a themed party where no one dresses up right!

A memory for good

The party is a success, but what keepsake do your guests have to cherish the memory? When you send out an invite, you have automatically provided your guests with a beautiful piece of time to remember. Whether it’s a wedding, a 21^st, a 60^th or an anniversary, a beautifully designed invitation stays in the memory box, without taking up too much space.

Know who’s invited and who is not

Not everyone is on Facebook, so ensuring you’ve got everyone included can become a hassle. With physical invitations you are in full control of who is invited, so no one misses the festivities. But just as you want to control who comes, you want to make sure others don’t come. No one likes a crasher, so keep things private with an official invite.

Got an event coming up? Order your invitations from Fast Printing and see how we can help you create an occasion to remember. Birthday, wedding, engagement or corporate event, your party starts with the invite.

Sometimes in the corporate world, illusion is all you need to stand out from the masses. If you’re achieving your business targets and raking in the statistics but just not quite engaging with new customers like you want to, then maybe it’s worth considering implementing marketing collateral to project yourself into the wide world.

Marketing Collateral Explained

So, you ask, what exactly is marketing collateral? Funnily enough, this blog post you’re reading right now is the perfect example of marketing collateral – it’s a compilation of varying types of media used to improve the sales or performance of a product or service. In the past, ‘collateral’ broadly referred to the kinds of promotional brochures or sell sheets implemented by businesses to hand out to clients to support their sales; however in today’s heavily saturated digital marketing landscape, marketing collateral is often used by businesses as both a branding tool and a way to inform potential customers about exactly what they can do for them. This makes marketing collateral an invaluable tool for businesses looking to burst into technicolor and make their services stand out amidst the endless grey seas of suits and ties.

Different Types of Marketing Collateral

While blog posts are certainly an excellent way to engage with possible customers and enhance your online presence, there are several ways to approach marketing collateral to suit the nuances of your own business. Some companies implement marketing collateral tools such as lengthy mission statements and press releases to extol their virtues to both customers and the media, while many simply get by using testimonials or even email signatures to give their business a much-needed boost above the rest.

Get Offline with your Marketing Collateral Efforts

Although most of modern marketing tends to exist in the realm of the internet, it’s also a good idea to ensure that your marketing collateral presence exists offline as well. Small touches such as professional looking business cards, sleek point-of-sale displays, company calendars or branded journals can make a great first impression, particularly if you’re dealing with older clients. Even the simplest of marketing collateral tactics such as sending out direct mail newsletters or handing out brochures to advertise your goods and services can create a memorable experience for the staunchest of clients offline.

Regardless of whether you focus your marketing collateral efforts towards audiences off or online, there’s no doubt that marketing collateral can make your corporate affairs bloom when used effectively. So, get brainstorming and think of some unique ways to make your business stick out today!

A hand across smooth, silky paper. The smell of fresh printing. The feel of a well-crafted handle in your hand. The sound of a new sweater slid into a crisp bag. Quality lies in the details. Unlock the powers of a great shopping bag this holiday season by using your senses.

Are you in the process of restocking your supply of shopping bags, and you are unsure of where to begin? Fast Printing is here to help. We are specialists in the design and printing of standout custom bags and tags and are passionate about the powerful effect the senses can have on the experience of a shopping bag.

Spending money to make money

It’s a common misconception that spending money on custom shopping bags is a luxury, rather than a necessity. But the truth is – spending time and effort on making beautiful shopping bags that stand out – and stand out to the right audiences – is key to sticking in the mind of your customer post-sale. This is because so much of our decision-making happens on a subliminal level.

A luxe bag is something your customer will appreciate and remember – and may make your store at the forefront of their mind when they’re going shopping later. Customers may even keep it, or (if it’s a present) use the bag itself as wrapping.

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Win over customers by courting their senses

Beyond looking great, there’s so much that goes into making a great shopping bag. We know that unlocking the powers of the senses is one of the most important choices you can make.

Sight: Make sure your bag is pristine upon inspection. Working with a quality-minded printing company will ensure a top-notch result.

Touch: really consider the material you use for your bag to unlock the powers of touch. How? Consider a smooth paper bag with a glossy design, or indented text printed onto it, and a well-crafted handle. These can create interesting features for fingers to roam.

Hearing: When choosing your bag material – consider the way it sounds when unfolded, when products are put inside it and so on.

Smell: Who doesn’t love the smell of books and printing? If your bags are fresh off the press let the smell of newly printed ink speak for itself. For a smell that’s distinct to your shop, consider investing in a spritzing bottle of a refreshing essential oil. Smell is the sense with the strongest link to long-term memory, so use it to your advantage.

Taste: as a bonus, why not offer something sweet like a small chocolate or mint before waving your customer goodbye?

Discuss your options with a bag printing company such as Fast Printing

With all these benefits coming along with investing in shopping bags, there’s no reason why you should stick to a generic plastic bag. A professional printing company can help you bring your ideas to life and craft a complete sensory experience from such a small thing as a product bag. Think big!

Contact Fast Printing today

The making of an effective business card is far more than your name and contact information. If you’ve recently landed a new position, or you’ve realised that your current business cards don’t reflect you, it’s time to get printing. Fast Printing has tips on why making the effort to perfect your business cards can be one of the best investments of time and money you can make.

Business cards for effective networking

When someone asks for your information, it’s always great to know that you’ve got a card on-hand that not only contains the easiest ways to contact you, but that also reflects the value and quality you can provide.

Once you’ve parted ways, your business card becomes a representation of you, your business, and the value that you may provide to the people you’ve given it to. It shows the value you put into your current job, and your own work. If your business card is printed on cheap cardboard, contains typos, or is outdated it can significantly reduce the impression you gave in person, so make sure you make the best impression – in person and on cardboard.

Get them printed professionally

We can’t stress this enough. It’s possible to print business cards at home. It doesn’t mean it should be done. Getting a professional printing company to do the job for you is likely to save you time and effort, and provide a superior result to boot.

Keep it clean

Today, there are infinite choices when it comes to making your business card stand out. With endless choices, it’s easy to go overboard, or lose your way. Embellishments such as glossy finishes, holes punched, quirky shapes, and mini-brochures can seem exciting, but too much and it veers on annoying. Keeping it clean and simple is not only more affordable, but it shows confidence. You don’t need to embellish unnecessarily – your information speaks for itself.

That said, choosing one or two high end design features can give your card the finesse it needs to stand out. If your business prides itself on its eco-efforts, why not invest in a card made from recycled paper? If you work in banking, finance, or law, perhaps a few careful gold touches could add an air of exclusivity? The choices are endless!

Leaving some white space for people to jot down information about you for later is also great! After a networking event people may just forget whose face belonged to which business card.

Invest in a card holder

Speaking of keeping it clean. This goes not only for the design process, but storing and carrying them, too. The most well-made, stunning card will do you little good if when you hand it over it’s stained, crinkled, folded or smudged because you kept it loose in a pocket. Investing in a business-card specific holder is key to ensuring the cards you give out are crisp and pristine every time.

The making of an effective business card is far more than your name and contact information. If you’ve recently landed a new position, or you’ve realised that your current business cards don’t reflect you, it’s time to get printing. Fast Printing has tips on why making the effort to perfect your business cards can be one of the best investments of time and money you can make.

Business cards for effective networking

When someone asks for your information, it’s always great to know that you’ve got a card on-hand that not only contains the easiest ways to contact you, but that also reflects the value and quality you can provide.

Once you’ve parted ways, your business card becomes a representation of you, your business, and the value that you may provide to the people you’ve given it to. It shows the value you put into your current job, and your own work. If your business card is printed on cheap cardboard, contains typos, or is outdated it can significantly reduce the impression you gave in person, so make sure you make the best impression – in person and on cardboard.

Get them printed professionally

We can’t stress this enough. It’s possible to print business cards at home. It doesn’t mean it should be done. Getting a professional printing company to do the job for you is likely to save you time and effort, and provide a superior result to boot.

Keep it clean

Today, there are infinite choices when it comes to making your business card stand out. With endless choices, it’s easy to go overboard, or lose your way. Embellishments such as glossy finishes, holes punched, quirky shapes, and mini-brochures can seem exciting, but too much and it veers on annoying. Keeping it clean and simple is not only more affordable, but it shows confidence. You don’t need to embellish unnecessarily – your information speaks for itself.

That said, choosing one or two high end design features can give your card the finesse it needs to stand out. If your business prides itself on its eco-efforts, why not invest in a card made from recycled paper? If you work in banking, finance, or law, perhaps a few careful gold touches could add an air of exclusivity? The choices are endless!

Leaving some white space for people to jot down information about you for later is also great! After a networking event people may just forget whose face belonged to which business card.

Invest in a card holder

Speaking of keeping it clean. This goes not only for the design process, but storing and carrying them, too. The most well-made, stunning card will do you little good if when you hand it over it’s stained, crinkled, folded or smudged because you kept it loose in a pocket. Investing in a business-card specific holder is key to ensuring the cards you give out are crisp and pristine every time.